Search Engine Codex - All about SEO and Blogging

What Are Display Ads? Display ads are visual advertisements that appear on websites, social media platforms, and mobile apps. They typically include images, videos, and text.Such ads appear alongside online content you’ve already engaged…
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What Is Marketing? Marketing is the activities brands engage in to: Attract new buyers Retain existing customers Encourage repeat purchasesMarketing can be as simple as an ad in a newspaper. Or, it can be as complex as a multi-touch content…
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What Is User-Generated Content (UGC)?User-generated content (UGC) is any form of promotional content created and shared by unsolicited contributors or users of a brand rather than the brand itself.Common types of UGC include customer…
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What Is a Competitor Analysis?A competitor analysis is the process of identifying your competitors and researching their strengths, weaknesses, products, and marketing strategies to identify potential opportunities for your own business. It…
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What Is Mobile Marketing?We can define mobile marketing strategies as the tactics, activities, or strategies designed to engage audiences via mobile devices—think smartphones and tablets.Mobile marketing’s primary goals are reaching new…
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Our very own experts have spent countless hours analyzing the significant changes in search this year, from the rise of AI to shifts in Google’s ranking systems, and they’re ready to share their insights with you.  We gathered our senior…
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Copywriting is the act of writing words for advertising or marketing purposes. It must be concise, snappy, and convincing to motivate people to take action. In this article, you’ll learn how to write copy like a pro. Keep reading for 12…
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In an increasingly difficult economy, do you know how to prove the value of your SEO and remain efficient, while maintaining the SEO budgets you need to succeed? Will Critchlow, CEO of SearchPilot, joins me on the SEJShow to examine…
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Threads has introduced its own version of hashtags following weeks of testing. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by…
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Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the top 10 tools that have been indispensable in the growth of my agency. These tools have…
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It seems Google is expanding the Things To Know feature in its search results, both in how often it is shown, where it is shown and how it is shown. We are also seeing it in the form of site links or sublinks on specific search…
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Most site owners are familiar with Discover and Google's Search Generative Experience (SGE), but Google keeps adding more ways for content to surface across its ecosystem. And with the addition of alternative feeds and secondary…
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The Google November 2023 reviews update, the last one Google will confirm, finished rolling out yesterday afternoon on December 7, 2023. It took 29 days to roll out, which initially kicked off on November 8, 2023.Again, this was the…
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For the original iTunes version, click here.Google confirmed the last reviews update finished rolling out yesterday after 29 days. Google Search ranking volatility continues throughout…
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Google Analytics 4 is introducing three new reports that allow you to analyze data seamlessly from your integrated 360 ad platforms: Campaign Manager 360 report: A pre-made ready report that demonstrates how well your CM360 campaigns…
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