Have you ever wondered how your competitors drive traffic to their pages? Or how they choose the focus of their digital campaigns? Now you can fully satisfy your marketing curiosity with Top Pages — a stunning new feature that is only available to paid users of Semrush Traffic Analytics.
Is it worth the price? See for yourself: here are some of the most valuable insights you can reveal from your rivals’ top pages.
Note: Top landing pages are the pages that received most of the unique pageviews and entrances from unique visitors.
1. Possible Number of Your Competitors’ Customers
Among all of the top pages, you may be the most interested in those that have “cart”, “basket”, “pay”, “trial”, and “free trial” in their URLs.
Remember that users could reach these pages both internally and externally (with an abandoned cart notification, their browser’s autocomplete or with a link to the cart that their friends or family had shared).
For example, here is the funnel of Sephora: we see the number of unique users that put something in the basket, got to the checkout and then confirmed the purchase.
2. Maximum Potential Audience of Your New Product/Service
If you are planning to launch a specific new product or test some parameters in an upcoming promotion, you should examine your rival’s top pages that belong to a similar campaign. Perhaps you can discover some techniques that you can apply to your own business.
How much traffic did they generate?
Check your top-performing competitor to get an idea of your maximum possible reach. Gain some insights to determine if their audiences were engaged in a particular peice of content on the website.
You can see how many unique users went directly to the Hubspot’s blog and check the most popular articles.
