Google announced the rollout of new generative AI capabilities for Demand Gen campaigns in Google Ads today.
The tools, powered by Google’s artificial intelligence, will allow advertisers to create high-quality image assets using text prompts in just a few steps.
The AI-powered creative features aim to enhance visual storytelling to help brands generate new demand across Google’s platforms, including YouTube, YouTube Shorts, Discover, and Gmail.
Michael Levinson, Vice President and General Manager of Social, Local, and Vertical Ads at Google, stated in the announcement:
“Advertisers need to diversify their creative strategy with multi-format ads to keep audiences engaged and deliver results. With generative image tools, you can now test new creative concepts more efficiently – whether it’s experimenting with new types of images or simply building your creatives from scratch.”
How It Works
Starting today, the generative image tools are rolling out globally to advertisers in English, with more languages coming later this year.
Advertisers can provide text prompts to generate original, high-quality images tailored to their branding and marketing needs.
For example, an outdoor lifestyle brand selling camping gear could use a prompt like “vibrantly colored tents illuminated under the Aurora Borealis” to create engaging visuals targeting customers interested in camping trips to Iceland.
Additionally, a “generate more like this” feature allows advertisers to generate new images inspired by their existing high-performing assets.
