It took about eight days for Google to rollout the November spam update, it started to roll out on November 3rd. This update targeted content spam efforts that went against Google’s webmaster guidelines. It seemed to have a more significant update than the previous spam updates.
Here is the Google announcement about the rollout and when it completed:
This update is complete.
— Google SearchLiaison (@searchliaison) November 11, 2021
Google’s Danny Sullivan said on Twitter that this spam update specifically targeted “content” that goes against the Google webmaster guidelines.
It seemed like this update had some legs in terms of it was felt more than recent previous spam updates. Some suggested that it tackled cloaked content spam of some forms but it was probably wider than that.
Here is what the tracking tools showed over the past week or so:
Mozcast showed high fluctuations here and there, espesially on the 3rd:
