Google Search Generative Experience adds About this result


Google today is adding its About this result feature to the AI-generated answers in the Search Generative Experience (SGE).

What it does. About this result is meant to “give people helpful context, such as a description of how SGE generated the response, so they can understand more about the underlying technology,” according to Google.

What it looks like. Here’s a GIF showing how this feature works:

In this example, the description says:

  • “This overview was generated with the help of AI. It’s supported by info from across the web and Google’s Knowledge Graph, a collection of info about people, places and things. Generative AI is experimental and info quality may vary. For help evaluating content, you can visit the provided links.”

For individual links (soon). About this result will “soon” be added to individual links in Google SGE as well. Here, the purpose will be to give people more information about webpages that backup the SGE answers.

About About this result. Google launched About this result in Search in 2021. It was meant to help searchers learn more about a search result or search feature.

Why we care. While it’s felt like a struggle for Google to cite its sources in SGE and Bard, this highlighting of webpages and content seems like another positive step for highlighting the source from which Google is generating its AI answers.

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About the author

Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.



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