It’s been about a week since the superheated and bursting Google Search ranking volatility, and since then, it did happen to calm down a bit, at least relatively speaking. But now I am seeing the Google search ranking volatility heat up again.
Yep, I am seeing signs of yet another Google Search update, again, unconfirmed, as we await the expected core update in the still coming weeks. Again, all of this volatility might be Google testing.
As a reminder, we had that bursting Google volatility around July 31st, the previous two weeks have been incredibly volatile and also July 23rd, then before that was July 18th and then July 9th we saw big movement from Google Search.
Maybe Google is grumpy about the DOJ monopoly ruling – maybe Google will hit us all hard with this next core update sooner than expected. 😛
Below are what the third-party tracking tools are showing and some of the chatter from within the SEO community about the recent Google ranking volatility.
Google Rank Tracking Volatility Tools
Let’s start with what the tools are showing and most are showing big movement: