After a few days of calm Google weather, we are now seeing a spike in volatility, fluctuations and SEO chatter around Google search ranking movement. It is somewhat early on but I am seeing both a spike in SEOs noticing ranking movement and many of the tools are showing a spike in volatility.
So there may be a Google search ranking update going on. The last Google update we covered was an unconfirmed Google update on May 16th but then the volatility calmed over the past weekend for a few days. Now, it is spiking again starting today (maybe yesterday). As a reminder, the March 2024 core update started on March 5th and ended on April 19th, 45 days later. We then reported on ranking fluctuations both before April 25th (thinking it was the core update still) and also on May 3rd and also more ranking volatility on May 9th and it has not let up.
Yes, Google is now rolling out AI Overviews and new web filter but I doubt this is causing the volatility.
Google Tracking Tools
As you can see, most of these tools have been super heated and showing a lot of Google ranking volatility over the past week.
