Google Search Won’t Explain How It Uses User Interaction Signals

Google Search Won’t Explain How It Uses User Interaction Signals

Danny Sullivan, the Google Search Liaison, said during his brightonSEO keynote address on Friday that Google Search does use user interaction signals for Google Search but he added he won’t go into specifics on how these user interactions are used.

I asked Sullivan for clarification and he responded on X saying, “It was along the lines of of course we use user interaction signals, and it says this on the How Search Works site, plus it says this in your 2019 article when you asked us.”

You can see that over here where it says, “Beyond looking at keywords, our systems also analyze if content is relevant to a query in other ways. We also use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance.”

Google User Interactions Docs

Sullivan added, “Which leads to not the “do you use them” but “how do you use them” which I said we won’t go into the specific because what would you do? And that like anything, it would then cause people to focus on specific things rather than the board goals.” He said that “the longer part of what I talked about, and which I’ll likely share more about, on how we at Google need to do a better job to ensure that when we explain about broad things people should consider, that we help them not get lost in the specifics.”

Here is where he was initially quoted:

Here is his response to me about this:

Some “user interactions” mentions were leaked with the DOJ documents but what it all means, how it is used, is still hard to say.

Forum discussion at X.



Read original article here

Denial of responsibility! Search Engine Codex is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave A Reply

Your email address will not be published.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More