Google published a video tutorial with seven tips for using Google Trends to research and share keyword and topic data. The tutorial shows how to find hidden filters and search tools in the Trends interface and explains how they help identify actionable data.
The seven ways to explore and share are:
- Punctuation
- By Language
- Comparison Functions
- Seasonality Discovery
- Year Over Year Trends
- Interest By Country
- 3 Ways To Export Or Share
1. Punctuation For Finding Hidden Insights
Omri Weisman, Google Trends Engineering Manager, shared how to use advanced search operators to dig deeper into the data and extract actionable user query insights.
He presented an overview of three advanced search operators:
- A. Quotation marks
- B. Plus operator (the + sign)
- C. Minus operator (the – sign)
He started with the example of search a two-word keyword term without punctuation, explaining that the keyword query volume data is for both words in any order. He also pointed out that no misspellings, variations, or plural versions are included in the search volume data.
A. Quotation Marks
The first search operator he discussed was the quotation mark. The quotation marks shows data for the exact match phrase, including when embedded as part of a larger phrase, with words before or after the exact match search query.
B. Minus Sign
Adding a minus sign to a search phrase filters out the word that’s modified with the minus sign, like this:
Keyword -Phrase
In the above example the word ‘phrase” will not be included in the search query data. This is a great way to manipulate the data and extract more precise variations.
