Google has confirmed it is testing more than 10 ads (some 18) in the Google Shopping ad box. Ginny Marvin, Google’s Ads Liaison, said “This is a small experiment exploring different configurations for shopping ads to promote greater discovery.”
This test was spotted by Saad AK who posted a video of this on X. The sponsored label sticks to the top of the shopping box as you scroll through all ten product ads.
Here is a GIF with one example of this in action, I think it shows 18 ads:
Here are those videos:
Google > Mobile
Google is testing a dedicated Ad section in SERPs.
It shows more than 10 Ads in it.
The Sponsored header stays active as you scroll up.
