Google added documentation for what appears to be a new feature called Translated Results. Translated Results is a feature that will automatically translate and rank web pages that are in a different language than the language of the user and then publish the title and snippet in the translated language.
This change does not affect all languages and is currently rolled out in only six languages.
Google has previously ranked content in other languages but Google did not translate the title and snippet. The previous behavior was to add a link to the translated content.
A new Google Search Central web page documents what might be a new feature that enables Google to show search results to users regardless of language.
Advertisement
Continue Reading Below
The goal of the new feature is to fill in “content gaps” for users where there might not be enough content in the users native language.
The way this system works is if there is a lack of adequate web pages to rank in the users native language then Google will select the best web page in a different language and display that in the search results.
Google automatically translates the title tag and meta description of the ranked web page from the foreign language to the language of the user.