How to Use Google Search Like a Pro: 9 Useful Techniques

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Here’s how to use Google search to find more relevant answers in less time.

And if you’re wondering how people get their site to show in Google’s search results, we’ll cover this at the end—so you can do that, too.

Let’s get into it.

A Semrush account gets you access to over 55 tools for researching search queries, optimizing your website content, and applying other essential tactics to help your site rank higher on Google. Sign up for a free account to try these tools now.

Open your web browser and navigate to Google.

Then, enter your query into the search bar. It can be a word, phrase, or question. And make your query as specific as possible to get the most relevant results. 

For example, if you want Jamie Oliver’s recipe for lemon meringue pie and not anyone else’s, Google “jamie oliver lemon meringue pie recipe” instead of just “lemon meringue pie recipe.”

Whether you type your query in uppercase or lowercase doesn’t matter. Google will also automatically fix any spelling and grammar mistakes it recognizes.

As you start typing your query, you’ll see a list of suggested searches:

Click any of these suggestions to see search results for them.

If the suggestions don’t match what you have in mind, fill out the rest of your query. Then, hit “Enter” or “return” on your keyboard to view the results.

Here are a few alternative methods of running a search:

Skip to the First Result

After typing your query, click the “I’m Feeling Lucky” button under the search bar to directly visit the first search result. This can be useful for navigating to a specific page or website.

Google search bar with 'semrush blog' entered and "I'm Feeling Lucky" button highlighted

For example, when you click the “I’m Feeling Lucky” button after typing “semrush blog,” you’ll be directed to Semrush’s blog. Instead of the query’s search engine results page (SERP).

Speak your query instead of typing it. Which is convenient if your query is long, your hands are busy, or you aren’t sure of its spelling.

Here’s one way to do a Google search with your voice:

Click the microphone icon to the right of the search bar.

Google search bar with microphone icon highlighted

Enable microphone access if you haven’t already. After that, speak your query.

Google will run a search based on your transcribed speech. 

If needed, edit the search query to add more context or correct inaccurately transcribed words. Then, rerun the search.

Search from Your Browser’s Address Bar

It’s also possible to search with Google from your browser’s address bar. So you don’t have to navigate to the Google homepage.

Here’s how:

First, make Google your browser’s default search engine if it isn’t already:

Then, type your query into your browser’s address bar. And press your keyboard’s “Enter” or “return” button to see your query’s Google search results.

'how to learn seo' typed in browser search bar showing Google Search as default search engine

2. Review the Search Results

The SERP displays standard results (called organic results) that are relevant to your query. Like this:

Organic search results showing for 'international esim' search query

And you can click any result to visit its associated page.

You’ll also see various SERP features (unique results that stand out from organic results) that can help you find what you’re looking for quicker. They include:

Ads

Google ads are paid listings—meaning brands have paid money to show up on the SERP. They have a “Sponsored” label that differentiates them from organic results.

Sponsored labels highlighted on top of Google Ads results

AI Overviews

AI Overviews are Google’s AI-generated answers to search queries. They can appear at the top of the SERP and provide searchers with a succinct answer to their query. 

Searchers can then visit an AI Overview’s information sources to learn more.

Here’s one:

AI Overview showing for 'how to drink more water' search with AI-generated answer and sources box annotated

A featured snippet is a short answer to the search query that’s been extracted from a site. Like AI Overviews, they’re intended to quickly help searchers find information.

Here’s one where Google took the answer from Wikipedia:

Featured snippet for 'what is a bacon number' search

Featured snippets appear above the search results. But under the AI Overview—if there is one.

Knowledge Panels

A Google knowledge panel is a section that can appear on the right of the SERP. It provides key details about a person, organization, or other entity you’re searching for. And includes links to the entity’s site and social profiles (if relevant).

For example, here’s New Balance’s knowledge panel:

Google results page with New Balance's knowledge panel highlighted

Google Business Profiles

A Google Business Profile is a directory listing containing information on a business’s address, hours, contact details, etc.

Google Business Profiles can appear when you research businesses in ways like:

Google Places results highlighted for 'ice cream near me' search query

The Google Business Profile may also display buttons for engaging with the business.

For instance, clicking the “Directions” button will give you Google Maps directions for visiting it. Or, if you’re Googling from your mobile phone, calling the business is as easy as hitting the “Call” button.

People Also Ask Boxes

The People Also Ask box appears for certain queries and contains questions related to them. To help you learn more about the topic.

Click any question to view its answer—and the site that provided it—directly on the SERP.

People also ask box with first question expanded to reveal answer and website link

People Also Search For Sections

The People Also Search For section appears for certain queries and displays related search queries. To inspire your next search.

For instance, if you Google “the good place” (a TV show), the People Also Search For section may suggest learning about similar shows, specific seasons, or its writers next.

People also search for section showing related shows and searches for 'the good place' search query

Click any suggested search to run it.

Videos

Google may recommend videos to watch if you’re looking for something that’s more easily explained in video form. And those videos can appear in the standard results as well as in a dedicated “Videos” tab:

Composite image comparing search results for All tab and Videos tab

Click any video result to watch it from the beginning without leaving the SERP. 

Alternatively, if key moments are available, click the “# key moments in this video” drop-down menu to skip to a segment you’re more interested in.

If you’ve run a basic search and can’t find what you want, applying search settings will help you refine your results.

Here are a few options:

Provide More Details

Use the topic bubbles at the top of the SERP to make your query more precise.

Google suggested topic bubbles highlighted for 'chocolate covered strawberries' search

For instance, the SERP for “chocolate covered strawberries” tends to show recipes for making these strawberries yourself. 

But if you’re looking to buy this confection, click the “Where to buy” bubble.

Your search query will change to “Where to buy chocolate covered strawberries.” And the SERP will show places that sell them instead.

Modified search showing Places section with businesses that sell chocolate covered strawberries

See Only a Certain Type of Result

Click the relevant tabs under the search bar to see only results that are images, videos, news articles, map locations, books, and so on.

For example, if you want to know what Stonehenge looks like, clicking the “Images” tab for the “stonehenge” SERP will show you pictures of the landmark. So you don’t have to sift through irrelevant non-image results.

Google search results for 'stonehenge' with the Images tab selected and highlighted

View Results within a Certain Time Period

Let’s say you want to see only results published within a certain time period. For example, within the last year if you want only the latest news, information, or data.

Click “Tools” under the search bar and select the “Any time” drop-down to select your preferred date range.

Google search for 'public transportation statistics' with Tools selected and Any time dropdown clicked and highlighted

Get Verbatim Results

View only verbatim results that match your query closely (or even exactly). To do this, select “Tools” under the search bar. And go to “All results” > “Verbatim.”

This is helpful if you want to know how to search in Google for something that could easily be mistaken for something else. Like if you want information on a person named “Kevin Mayar” instead of French athlete Kevin Mayer.

Composite image comparing standard search results with verbatim search results for 'kevin mayar'

4. Get Direct Answers

Google can directly provide answers on the SERP for certain simple queries. So you don’t have to visit any sites to learn the answer.

For example, searching for “weather in hong kong” will show you the current (and upcoming) weather forecast for Hong Kong.

Google search results for 'weather in hong kong showing weather forecast chart

You can also find out the:

5. Get Results in a Certain Language and Region

Specify the language and region you want search results from if these differ from Google’s default settings for your region. This is helpful for viewing news results from your home country while vacationing abroad, for example.

Here’s how to do this if you’re logged in to Google:

Click your profile icon at the top right of the SERP and select “Language.”

Profile icon clicked on Google homepage to reveal dropdown menu and Language setting tab highlighted

Then, adjust the “Results language & region” settings.

Google Language and region search settings page with Results language filter and region setting area highlighted

Click the back arrow next to the “Language & region” heading to return to the SERP. And view the updated results.

6. Use Search Operators

Google search operators are commands you can add to your query to narrow your search. And find more specific information.

For example, you can enclose a phrase in quotation marks to view results that contain it exactly (as opposed to broader results that appear without quotation marks).

Exact match search results for 'sweet dreams are made of bliss' with matching phrase in each result highlighted

Here are a few other things you can do with search operators:

Search a Certain Site

Search for results from a specific site by adding “site:[domain]” to your query.

This is handy in situations like checking whether a site has already covered a topic you want to submit a guest post about.

Search results for 'surround sound strategy site:semrush.com' with domains highlighted for each result

Alternatively, add “site:[domain subdirectory]” to narrow your search to a certain site subdirectory instead. Like “[domain]/blog” to search the site’s blog posts.

Search results for 'surround sound strategy site:semrush.com/blog' with domains highlighted for each result

Search for Files

Add “filetype:[file format]” to your query to search for files in that format. For example, if you’re looking for a research paper on a certain topic that’s in PDF format.

Search results for 'a geochemical classification for granitic rocks filetype:pdf' with PDF tabs highlighted next to search results

You can search for PDFs, Microsoft Word documents, CSV files, and more.

Exclude Results

Add a minus sign in front of what you don’t want to see in the SERP. This can be:

Add “-[word]” to get results without this word:

Google SERP for “gravity -film”

And add “-site:[domain]” to see results that aren’t from a particular site.

Google SERP for “backlinko -site:backlinko.com”

Search for Pages with a Certain Title

Add “intitle: ” to get pages with certain keywords in their titles. Like pages whose titles include the word “resources” if you’re searching for resource pages to build backlinks from.

Google SERP for “personal finance intitle:resources” with 'resources' highlighted in result titles

After discovering sites to contact for backlinks, add them to the Link Building Tool to keep track of them.

Use the “+ Add” button under “Uploaded” to add these sites.

Link Building Tool’s Prospects tab with the “+ Add” option in the “Uploaded” box highlighted

Next, click the “To In Progress” button at the top of the list to move them to the tool’s “In Progress” tab.

Then, go to the “In Progress” tab to start emailing the sites’ owners directly.

Prospect email drafted in Semrush Link Building tool's email editor

An advanced search combines multiple search operators. But allows you to apply them without having to remember the relevant operators.

For instance, you can search for pages that contain certain words but exclude others—while being in a specific language and file type.

Here’s how to do an advanced search with Google:

On the Google SERP, click “Tools” under the search bar and choose the “Advanced Search” option.

Google Search bar for 'roth ira' with Tools button selected and 'Advanced Search' option highlighted

Fill out the advanced search settings based on what you’re looking for, and then click “Advanced Search” to view the results.

Advanced Search settings page with Advanced Search button highlighted

8. Search Using an Image

Searching the web with an image instead of text (i.e., reverse image search) comes in handy if you aren’t sure how to describe what you want to search.

Here’s one way to Google something with an image:

First, select the camera icon to the right of the search bar.

Google Search homepage with Camera icon highlighted

Provide Google with your image by uploading it or dragging it into the upload box. Or, paste the image’s link and click “Search.”

Google will return images similar to yours. And information on the object(s) in it.

Google Lens image search results

Google isn’t just a search engine. It also functions as numerous different tools.

Here are a few examples:

Calculator

Do a Google search for calculations involving addition, subtraction, multiplication, and/or division to get the answer. Which comes in handy when you want to quickly crunch numbers without using a separate app or tool.

Google SERP for '(45+9)*3/2" showing calculator and result

If your calculation is complex, search for “calculator” to use Google’s scientific calculator.

Google SERP for 'calculator' showing Google's calculator tool

Timer

Setting a timer in Google is helpful in situations like cooking your food for the right duration.

You can do this by searching for “timer [duration].” The timer will start counting down the moment the page fully loads. But you can click the reset button to start the timer manually.

Google SERP for 'timer 3 minutes' showing 3 minute timer countdown

Metronome

Google “metronome” to get a metronome for practicing music on the go.

Google SERP for 'metronome' showing Google's metronome tool

Use the slider to adjust the tempo. And click the play button to start the metronome.

Bubble Level

Google’s level tool lets you use your mobile device to check roughly how level a surface is. Like making sure you’ve laid your floor tiles evenly. Or that your wall photo frames are straight.

Google “bubble level” or “spirit level” on your mobile device. And tap “Touch to activate” after that.

Google SERP for 'bubble level' on mobile with 'Touch to activate' button highlighted

Allow Google to use your device’s motion and orientation sensors if it doesn’t already have access. Then, place your device against the surface you want to check.

Games

Google offers a few single-player games (including Pac-Man, tic-tac-toe, Minesweeper, and Solitaire) for free.

Just Google the game’s name to start playing.

Google SERP for 'pac man' showing Google's interactive Pac-man doodle with Play button

Take Your Search Knowledge Further

Knowing how to use Google’s search engine helps you find the information you’re looking for faster. But if you want to help others find your pages on Google, you’ll need to know search engine optimization (SEO).

This is a digital marketing discipline that involves:

To get started, use Semrush’s Domain Overview to audit your site’s current search traffic volume, top search terms, and performance against competing sites. So you can decide what to work on first.

Try Domain Overview for free by signing up for a Semrush account.

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