Do you want to get links in the new Google AI Overviews that show up in Google Search? Well, a new report says all you need to do is rank well in Google Search organically and you are incredibly likely to have links in the AI Overviews.
Mark Traphagen from seoClarity posted some data on LinkedIn that says that over 99% of the time a link was in the AI Overview, it came from one of the top ten organic results. He wrote, “a whopping 99.5% of the time one or more of the top 10 web results was included in the AI Overview’s sources!”
This was after analyzing “36,000 keywords and compared the URLs showing up in AIOs to those showing up in the top 10 organic results,” he said.
Initially, Google told us that AI Overviews, formerly Search Generative Experience, would show content from sites that already rank well in Google Search.
As Mark said in his post, that was not the case early on – in fact, there were tons of complaints about the quality of those AI Overviews. “That’s a mammoth change from what we saw in SGE and the early days of AIO, where there was very little correlation between ranking sites and what appeared in AI results,” Mark wrote.
“My speculation is that in response to widespread criticism of the all-too-often inaccuracy of AIOs, Google has finally begun to incorporate some traditional ranking factors in selecting what should be a source for an AIO,” he added. I do agree.
So if you want to rank and have links in the AI Overviews, then rank well in Google Search organically.
Here is one example but there are many:
