The content marketing landscape of 2022 continues to become more complex, focusing on customer experience and strategy.
To navigate this space, your organization must prioritize content strategy and optimization of your content processes.
In this article, we will share key insights from Semrush’s State of Content Marketing 2022 Global Report.
One of the top trends in content marketing for 2022 is a focus on getting more human.
It’s essential to optimize your content for both search engines and reader experience.
Improving your content’s overall quality and personalizing the experience for readers is key.
Another trend in content for 2022 is targeting.
Content marketers should focus on making decisions about what content to create based on research of their target audience.
As you research your target audience, discover their wants and needs, especially around search intent and content consumption.
B2B and B2C brands should experiment with more content types to target specific audiences.
Expand beyond blog posts and look into short-form video content to see increased traffic from search and engagement from viewers.
It’s also important to set measurable goals that can be reviewed on a regular basis.
This will ensure that your brand’s content strategy delivers desired results.
The brands that achieve their goals approach content marketing strategically.
Strategy and planning go into every decision in the content marketing process, from ideation to promotion.
Do you know what efforts will lead to the best results?
According to our report, the following are the top tactics that led to content marketing successes:
Here are some tips on how to optimize your content for increased visibility in search engines results and improved reader experience:
Creating goals for your marketing campaigns is an essential step in ensuring their success.
The top three key content marketing goals measured by content marketers include:
Some ways to increase brand awareness through content marketing include the following:
How do businesses plan to invest in content marketing?
Content marketing budgets for 2022 will be used for the following areas of the content process:
To increase the quality of your written content, be sure that:
The following were the top five searches on Google related to content marketing:
You can see that the importance of content marketing is increasing. This means that your competitors are likely advancing their content marketing strategies.
Use these searches as inspiration to learn more about content marketing and see – first hand – how search should play a role in your 2022 content strategy.
Within these SERPs, you’ll begin to understand how people, including yourself, consume content on Google.
You’ll also be able to see the wide range of content types used to help teach people who are interested in learning about content marketing.
Both SEJ and Semrush have a variety of content marketing examples that you can use as inspiration for your own content strategy. They include blog posts, ebooks, podcasts, webinars, and videos.
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