Social

As Reddit continues investing in its advertising platform, marketers and business owners can expect new ways to reach engaged audiences across various topics and communities. In a recent episode of the AdExchanger Talks podcast, Jyotsna…

Despite TikTok’s increasing importance to marketers, the majority of brands are not getting it right, and their videos on the social media platform are under-performing. According to new research, 84% of the video content released by brands…

YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of this platform. A recent Social Media Examiner industry report found that only 51% of…

During Reddit’s Q2 2024 earnings call, CEO Steve Huffman revealed the company is exploring implementing AI-powered search results on its platform. Though details remain limited, this feature could enhance content discovery. Huffman stated…

According to a recent report by eMarketer, Facebook is experiencing a resurgence among Gen Z users, while TikTok is gaining traction with baby boomers. Despite these shifts, both platforms maintain a stable core user base. Facebook’s Gen Z…

Reddit has recently tightened its grip on who can access its content, blocking major search engines from indexing recent posts and comments. This move has sparked discussions in the SEO and digital marketing communities about the future of…

Today’s social media is different from a decade ago. Higher usage, increased prominence, and other signs of a platform’s success also mean brands take on higher risks when utilizing these channels; a social media policy is no longer an…

With the 2024 Olympic Games in Paris officially opening today, DAIVID used its advanced content testing platform to see which ads from the global sporting event have elicited the most intense positive emotions of all time. Procter &…

If you’ve been paying attention to the chatter in the SEO space recently, you might have noticed that “brand marketing” has become cool again. Due to the Google “leaks,” many SEO pros have come to the conclusion that building a strong…

Meta just released multiple updates to Meta AI which brings advanced image generation and editing capabilities directly to Facebook, Instagram and WhatsApp feeds, plus availability in more countries and languages. New Meta AI Creative Tools…