Threads now has its own version of hashtags
Threads has introduced its own version of hashtags following weeks of testing.
Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by…
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Digital Marketing
Top 10 tools for PPC agencies
Having the right tools is crucial for agencies navigating the dynamic PPC landscape.
In this article, I will provide an in-depth look at the top 10 tools that have been indispensable in the growth of my agency. These tools have…
Google Analytics 4 rolls out new reports for linked 360 campaigns
Google Analytics 4 is introducing three new reports that allow you to analyze data seamlessly from your integrated 360 ad platforms:
Campaign Manager 360 report: A pre-made ready report that demonstrates how well your CM360 campaigns…
When to use branded and competitor keywords in PPC
Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? This article will look at when there…
X officially launches its ChatGPT rival Grok
X has officially started rolling out its ChatGPT rival Grok to Premium+ subscribers.
The “rebellious” chatbot, which was developed by xAI, is currently limited to U.S. users only but is expected to be expanded to more countries soon.…
Google is rolling out programmatic bidding for limited ads
Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024.
This new serving mode enables contextual programmatic demand for publishers serving limited ads and allows demand from:Google…
6 areas to focus on
As Google evolves with new AI capabilities, SEO strategies must also adapt.
Here’s an overview of key trends and actionable tips to future-proof your presence in search results pages (SERPs).The evolving SERPs
SERPs today are…
Analyze content publishing velocity with this Python script
Understanding your competitors’ content strategies is crucial, whether you’re running a comprehensive SEO campaign or focused on semantic SEO.
I’ve developed a free Python script to analyze your competitors’ publishing frequency. It…
Master the art of turning data into dollars
True potential lies in your marketing endeavors if you embrace a composable stack that separates reality from fallacy. In a world where competitors mimic your style and strategy, your…
Advertising performance in the context of conversation
Digital platforms that focus on conversation provide a unique extension to performance campaigns. Because they are more trusted and authentic, conversations about consumer problems,…