Google Analytics can tell you quite a bit about your website, and its insights and its insights can lead to more informed marketing decisions. However, if you’re not a fan of the web analytics tool or its functionality, there are plenty of alternatives to try.
We’ll take a look at some of our favorites – both paid and free.
While powered by the robust Google search engine, Google Analytics does come with some limitations:
Google Analytics automatically tracks standard web metrics, but not things like file downloads or clicks through to external links. To track additional metrics, you’ll have to set up a tag via Google Tag Manager and add the code to your web pages.
In a similar vein, customizing your own Google Analytics dashboard can be rather complex. Google Analytics is designed to function “out of the box,” and many businesses work with its default views and settings. If you’d like to work with a custom dashboard, be prepared to spend time learning how to build your own.
There are many reasons to consider a Google Analytics alternative, including:
Heap can help you understand how and why customers engage with your website.
While there are free options, you’ll need to speak with their sales team for a customized paid option.
This is a real-time analytics tool that claims to be easy to use and understand.
You can try Gauge for free on a 7-day trial, then select from the 3 pay options listed below.
Matomo focuses on privacy and protecting your data. More than 1.4 million websites across more than 190 countries use the tool.
Matomo offers a free trial. Their priced packages start at $19 USD per month.
Simple Analytics sports a clean, simple design that’s easy to navigate and understand. Like Matomo, they advocate for user data privacy.
Simple offers free trials for their starter and business plan. Contact their sales team for more information on the Enterprise plan.
Like Simple, Fathom Analytics operates with a “privacy-first” policy. It tracks the most important metrics, so you can make key marketing decisions faster.
Fathom Analytics offers a free 7-day trial, then 3 paid options.
Clicky tracks the same metrics as our other options, but it also offers heatmap tracking, so you’ll know which parts of your web page earn the most attention.
Click offers free and 4 paid options.
Mixpanel works on web, mobile and other smart devices to give you a broad view of customer behaviour.
Mixpanel offers free and two paid options.
Semrush can track more than your web traffic; you can use the tool to analyze your competitors’ trends and keywords too.
You can try Semrush free or select any of our 3 paid plans starting at $119.95 per month.
For more details about each plan, visit our pricing page.
If you’re serious about web analytics, you have plenty of options available to track your and your competitors’ sites.
Find an analytics tool that best serves your needs. Don’t get excited by all the bells and whistles, especially if you’ll never understand them or use them.
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