Social media is an integral part of modern-day marketing. Businesses use it to build brand awareness and community and bring in leads.
Choosing which platforms to use, posting, responding to comments, and more—social media can quickly turn into a big job, especially for a small business.
One viable option is to outsource your social media tasks to a freelancer or agency that specializes in this marketing channel. Not sure if it’s the right choice for your business? Here we lay out everything you need to consider before making such an investment.
Social media outsourcing is simply when a business hires a freelancer or an agency that specializes in social media marketing to carry out its social media marketing.
Social media agencies are businesses that help support other businesses in all things social media.
Depending on the agency, the services they offer can include:
Investing in an external agency is no small decision. You’re entrusting your online image to another company. Before finding a social media agency to work with, make sure you’ve outlined or discussed with your team the following:
Like any major business decision, there are pros and cons for both keeping social media functions in-house and outsourcing to an agency. Let’s take a look at both the advantages and disadvantages of each option.
Make your own pros and cons list specific to your business. Consider your available resources, including time you and your in-house employees have to dedicate t social and available budget.
You’ll also want to take another look at your goals. Can you meet those keeping social media in-house? Or is outsourcing the right option? Carefully weigh the benefits of each option before making your decision.
Are you thinking you’re ready to take the next step and hire an agency? Make sure you’ve considered everything. Here are some other things you’ll want to think about:
It’s crucial that you find the right agency that can help you promote your business online. The wrong match could set you back months. That’s why we’ve come up with steps that help ease the process of finding the right partner.
Outsourcing social media marketing can vary greatly in price, ranging from hundreds to thousands of dollars per month. It will largely depend on the services you need, how reputable and experienced the agency is, and your location.
Before drawing up your contract, you should also discuss if you’ll pay the agency hourly, monthly, or by project.
Let’s say you found the right outsourced SMM agency, but wondering how exactly to know if the match was successful.
Remember the goals you discussed when you hired the agency.
The agency should provide you with all the stats and results necessary to know if the work was successful. You’ll want to review any results any time your contract with the agency is up for renewal.
With Semrush Agency Partners, look through the profiles of hundreds of agencies that specialize in social media marketing. You can filter by services, location, price, and budget to help you find the right match.
Take a look and find the right match today.
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