Bing Chat Showing Unique Analytics Referrer In Edge Sidebar

We all want to see how much traffic the new Bing Chat feature will send us and we know Bing Webmaster Tools will eventually add it. But how about analytics? Well, there are signs Bing Chat is adding some tracking variables for analytics software.

This seems to only be available with Bing Chat for the Edge browser sidebar feature. In the referral section it you can see edgeservices.bing.com and link.edgepilot.com – I am not 100% sure if both are from people clicking on Bing Chat links in the Edge sidebar, but it seems at least the edgeservices.bing.com is.

Glenn Gabe shared show analytics charts on Twitter where he said, “this referral that just started showing up in GA actually visits from Bing AI Chat, the sidebar in Edge.” Glenn validated this by testing it out to confirm edgeservices.bing.com is from the Edge sidebar Bing Chat feature.

Here are some charts he shared on Twitter:

And this is what I see:

We have not heard back from Microsoft about this, even though Glenn did ask:

@yusuf_i_mehdi @MParakhin @facan Can you shed any light on what this referral is in Google Analytics? Is that traffic from Bing Chat or Bing Chat in the Edge sidebar? Looks like it just started showing up when the new Bing launched. pic.twitter.com/GGTnVBK7pf

— Glenn Gabe (@glenngabe) March 6, 2023

Forum discussion at Twitter.