Microsoft has announced plans to introduce ads within the AI-powered Bing chat experience.
This is a significant move, as Bing chat has been an ad-free platform up until now.
In a blog post, Microsoft explains why it’s making this change.
Since launching the new Bing search experience and Edge browser, Microsoft has aimed to provide an all-in-one experience encompassing search, chat, answers, and content creation.
This strategy is paying off, with over 100 million daily active users on Bing and over 100 million chats recorded.
Interestingly, one-third of the users in the preview are new to Bing, creating an opportunity for publishers.
As Bing chat evolves to better address users’ search needs, questions have arisen about the implications for content publishers.
Microsoft’s goals in this new search landscape include the following:
The early data from the preview suggests Microsoft is on its way to accomplishing these goals.
Unique implementations, such as chat answer citations linked to sources and “learn more” links to additional sources, have helped drive this success.
Microsoft is actively exploring additional ways to distribute content, positively impacting traffic and revenue.
Some early ideas include:
Although these discussions are in the early stages, feedback has been positive.
Microsoft plans to continue working directly with publishers to shape the search’s future.
The success of Bing’s all-in-one strategy, which combines search, chat, answers, and content creation, is evident in its growing user base.
This growth provides a unique opportunity for publishers to reach new audiences and increase traffic.
As Microsoft continues to explore new opportunities for publishers, such as ads in chat, the potential for increased user engagement and ad revenue sharing becomes more evident.
Although in the early stages, the positive feedback from publishers indicates that these changes could mark a turning point in the future of search and digital advertising.
Source: Microsoft
Featured Image: DANIEL CONSTANTE/Shutterstock
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