As a reminder, back in 2016, Google updated its guidelines for using schema markup on your site with third-party reviews. Google reminded us in 2018 that this is not in accordance with their rich results guidelines. And now, John Mueller of Google reminded us again – he said “You can’t mark up 3rd party reviews with structured data.”
In short, the markup should only be added to first-party reviews that are first posted on your site. If others take the reviews from your site, they should not markup those reviews. If you take reviews from third-parties, even through a licensing deal, you still should not use markup on those third-party reviews.
John added on Twitter “but feel free to show them on your site without the markup.”
Here is his reminder:
You can’t mark up 3rd party reviews with structured data, but feel free to show them on your site without the markup.
For not indexing a part of a page, there’s no simple solution. Sometimes data-nosnippet is enough though.— ???? johnmu.csv (personal) weighs more than 15MB ???? (@JohnMu) June 29, 2022
One other note, related to the use of review snippets on Local business listings. This is also not new, but Google updated the top of the review snippet docs by where it says “Local business” to expand that at the top to read “Local business (only for sites that capture reviews about other local businesses; see the guidelines about self-serving reviews).” This links directly to an old guideline that reads:
If the entity that’s being reviewed controls the reviews about itself, their pages that use LocalBusiness or any other type of Organization structured data are ineligible for star review feature. For example, a review about entity A is placed on the website of entity A, either directly in their structured data or through an embedded third-party widget.
Hat tip here to:
Google made an update on the review snippet guidelines (clearer now)- The guidelines emphasize that Review snippets can generate rich results for the local business type only for sites capturing reviews about other local businesses. See the added sentence????:
FYI- @rustybrick pic.twitter.com/cOOgQJGtWt— Naomi Gallula (@naomig84) July 6, 2022
Forum discussion at Twitter.
Generating leads is crucial to boosting your sales – but if your landing pages aren’t…
A tech stack fuels every SEO agency. But what this tech stack contains will depend on…
Lead generation is all about reaching your ideal clients and driving their interest in your…
Google has launched a new advertising program called Performance Max for Marketplaces, making it easier…
Here is a recap of what happened in the search forums today, through the eyes…
Why do visitors who start on service pages convert into leads? Because they have commercial…
This website uses cookies.
Leave a Comment