Facebook shares 11 tips for creating better video ads, which are based on the latest research into what’s working right now.
Findings from this research are published in a Facebook-commissioned report on social online video effectiveness.
Video is now the pre-eminent medium for brands to reach their customers, Facebook says.
For every dollar invested into social video ads, there’s the potential to drive 39% more sales than static social ads.
The single largest factor affecting the performance of video ads is not where they’re placed or who they’re targeting — it’s their creative quality.
On average, Facebook found 70% of the potential ROI from video ads comes from the creative itself, while the remaining 30% is driven by the executional elements.
Advertisement
Continue Reading Below
To help marketers improve what’s likely to drive the most sales, Facebook put together 11 tips to steer the creative direction of video ads toward customer action.
Through extensive research and testing, Facebook came up with 11 best practice principles for driving results with video ads.
These principles are separated into Best Practice and Highly Recommended categories.
Facebook’s definition of a best practice is something that every marketer should aim to achieve for every ad they produce.
Advertisement
Continue Reading Below
Highly recommended principles can enhance the quality of ad creative, but they’re not 100% necessary for all ads.
Marketers should at least try to experiment with these factors, Facebook says.
For more data and insight into social video ads, see the full report.
Have you ever wondered how some brands appear in front of just the right audience…
According to data from GS Statcounter, Google’s search engine market share has fallen to 86.99%,…
Google Ads, Shopping Ads, Admob, and other Google Ads products will soon disallow deepfake sexual…
Google's John Mueller responded to some questions around why sites hurt by the September 2023…
In the past month, in Google-land, we have spoken a lot about the March 2024…
A couple of weeks ago Forbes blocked its coupons directory on its website from being…
This website uses cookies.
Leave a Comment