In the most recent Google Ads tutorial video, a new Conversion Lift study was introduced to advertisers.
The tutorial covers Conversion Lift and how to set it up in Google Ads.
Conversion Lift measures how many conversions are caused by your ads that wouldn’t have happened without ads.
Google’s conversion lift solution blends multiple measurement tactics, including:
Conversion Lift is set up as a controlled experiment within the Google Ads interface that separates your audience into two groups:
The experiment can separate audiences based on random user selection or based on geography.
Conversion Lift is available for Video, Discovery, and App campaigns.
In the Google tutorial video, the introduction started out with three major pain points in today’s marketing measurement.
The tutorial video provided step-by-step instructions based on separating by users.
In the Google Ads interface, navigate to the top menu. Click on Tools & Settings >> Measurement >> Lift measurement.
Then, click on “+” to start a new study.
Select if your study will be based on users or by geography:
Next, you’ll be able to select which campaign(s) to run in this study.
After that, select your start and ends dates.
Finally, review the feasibility to estimate how likely your study will get results.
Once saved, the conversion lift study will automatically begin measuring lift at your chosen start date.
Google provides three metrics advertisers can measure using this study:
You’ll need access from your Google account team to get started, as this has not yet rolled out to all accounts.
Watch the full Conversion Lift tutorial below:
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