Google has announced an update to its policy on inappropriate content for advertisements, aiming to better address ads running during or about sensitive world events.
The new policy will go into effect in February 2024 and more clearly define what constitutes a “sensitive event” for purposes of prohibiting certain exploitative or insensitive ads.
As per the updated policy, a sensitive event is defined as an unforeseen or unexpected situation that poses a significant risk to Google’s ability to provide high-quality, relevant information while reducing insensitive content in prominent and monetized features.
Sensitive events include those with major social, cultural, or political impact such as civil emergencies, natural disasters, public health crises, terrorism, conflict, or mass violence.
During such events, Google may take actions to address risks around misinformation, fraud, price gouging, and other predatory practices.
The updated policy provides the following examples of prohibited ads:
Google’s update to its inappropriate content policy for ads aims to strike a balance during major world events.
On one hand, the company seeks to provide access to timely information and maintain revenue streams that support online content and services. However, Google faces rising demands to limit misinformation and exploitation on its advertising platforms.
The expanded restrictions around sensitive events show Google’s continued efforts to address these issues.
For advertisers and publishers, the changing policies require close attention to stay compliant. And for users, it remains to be seen how effectively the rules curb harmful ads in the moments that matter most.
Featured Image: Shutterstock/Chay_Tee
Here is a recap of what happened in the search forums today, through the eyes…
Google has provided details about the capabilities and limitations of its AI image generation tools…
On March 5, 2024, Google announced the launch of the March 2024 Core Update. The…
Google’s bold new vision for the future of online search, powered by AI technology, is…
A lot is happening in the world of search right now, and for many, keeping…
Google's John Mueller was asked when can a site expect to recover from the September…
This website uses cookies.
Leave a Comment