Google has published a new document named a guide to Google search ranking system. That document outlines the “notable” ranking updates that are currently live and running for Google Search and also some of the historical updates that are either no longer in use or incorporated into other algorithms.
Also, Google’s Danny Sullivan said these should be called ranking “systems” and not “updates.” “Going forward, we’ll be more precise with our wording when differentiating systems from updates. Yes, we’ll still have things like a “helpful content update” or a “product reviews update”, but when possible we will explain those as updates to the respective systems, such as the “helpful content system” and the “product reviews system.” We’ll also be refreshing our help pages to reflect this terminology change, over time,” Danny wrote.
Also note, Google has added a new spam policy named policy circumvention.
Here is the list of currently live Google Search ranking systems that Google documented there. I will note anything I think it new or interesting, otherwise, we covered these before here and you can search this site for our past coverage of each update/system.
Here is the list of Google ranking systems or updates that are no longer in use or incorporated into other systems.
Danny Sullivan of Google answered a question from Lily Ray in the Google Webmaster Help forums. The question was “Is it possible to get clarification about how the different ranking systems play into the core update system (or not).” Danny replied:
As the page explains, it covers:
“some systems that are part of our core ranking systems, which are the underlying technologies that produce search results in response to queries”
So in terms of the “core update system,” it’s not that we have such a thing. We have core ranking systems, multiple systems, which get help us produce results generally. Occasionally, we update these ranking systems. When we do, we share about that as a core update — the core systems are updated. Our blog post today talks about also why we’re going to be talking about “systems” apart from “updates” to help better clarify such things.
Marie Haynes did a deep dive on Twitter on some of these changes, here are some points I thought were cool that she pointed out:
I searched for “Google” and now I see only 4 pages of results.
I clicked through to the 4th page and see the omitted results message.
And now, I’ve got the regular oodles of pages to see. pic.twitter.com/8RtvJejiy8
— Dr. Marie Haynes🐼 (@Marie_Haynes) November 21, 2022
Forum discussion at Twitter and Google Webmaster Help.
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