Google shares data about the top trending Halloween-related searches this year, such as most popular costumes, top haunted house locations in Maps, and more.
Every year Google publishes Halloween search insights, and this year is no different.
While the most popular movies remain fairly consistent from one year to another, it’s the top trending Halloween costumes that reveal what’s capturing the interest of mainstream society at the moment.
As a marketer it helps to keep your finger on the pulse of popular culture, as it can create opportunities to connect with your audience and make your brand more relatable.
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This year Google is publishing data on:
Here’s a summary of key insights from Google report.
This list contains a mix of Halloween staples and family friendly classics.
Goes to show that using personalities to build brands into franchises can maximize their staying power.
The most-searched Halloween movies over the past week in the US are:
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Traditionally, searches for costume stores peak on Halloween day, but Google can’t wait until then to release the data.
Here’s what it has gathered about popular costumes based searches from the first week of October.
Here are the costume searches that have been trending this week in the U.S.
Trending Halloween costumes:
Trending couples costumes:
Trending dog costumes:
On Google Maps, there’s a 375% increase in pumpkin-related searches between September and October.
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The most popular keyword during this time is “pumpkin patch,” which increases nearly 470%.
Here are some of the top-searched pumpkin patches on Google Maps in the U.S.:
Searches for spooky actives such as corn mazes and haunted houses increase by 270% and 500% respectively between September and October.
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Here are some of the top-searched destinations for spooky season activities on Google Maps in the U.S.:
Lastly, it’s not Halloween without candy, so Google has put together a couple of infographics illustrating peoples’ candy preferences by state.
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