Google Local Service Ads Sends Out Mass Policy Violation Notices

Google sent out mass policy violation notices to some Local Service Ads advertisers. The notice is being sent via email and the subject line reads, “Your account has policy violations that need to be resolved.” Google is giving these advertisers until June 12th to resolve the issue.

It is unclear if this notice was a bug or some sort of new enforcement Google took action on now.

Jason Brown posted a screenshot of the violation notice in the Local Search Forum:

I am told that most, if not all, of these notices went out yesterday afternoon and were sent to garage door companies.

When you click through, you are presented with this notice in the Local Service Ads console:

That image was provided by Crystal Horton who posted it on Twitter. Crystal said, “LSA is now spelling it out for you when an LSA account gets suspended! There’s also a tab in the LSA dashboard for policy violations.” Crystal added, “An email notification was sent to multiple Garage Door companies across the US within the last 90 minutes stating “Your account has policy violations that need to be resolved”. But when we click the blue button, it goes to a page with no violations. Could this be a possible glitch?”

Not yet, just AdWords, It may be a bug, we are asking the team.

— Ben Fisher (@TheSocialDude) May 31, 2023

This is great, now if only we can find out if the mass suspension of Garage Door companies was intentional. This is a big deal @rustybrick

— Ben Fisher (@TheSocialDude) May 31, 2023

I wonder if this was just a bug?

Google is looking into it:

Hi Crystal, I’m looking into this.

— AdsLiaison (@adsliaison) May 31, 2023

I don’t have an update but the team is looking into it.

— AdsLiaison (@adsliaison) May 31, 2023

Forum discussion at Local Search Forum and Twitter.