Google Says Removing AMP Page Shouldn’t Result In Ranking Decline

Google’s John Mueller was asked on Twitter if a site would remove an AMP page, would that result in the ranking of that specific page to drop in the search results. John Mueller said “probably it [the search ranking position] will remain the same” as it was when it was an AMP page.

John did have a caveat that “there are subtle effects like speed, but depending on the page and query they might be minimal.” So it is possible you might see a ranking decline, a small one, if the speed is a huge difference but as we’ve been saying for a while now, the query ranks supreme to ranking that the speed of a page.

Here are those tweets:

Probably it will remain the same. There are subtle effects like speed, but depending on the page and query they might be minimal. Why move away from amp though?

— ???? John ???? (@JohnMu) August 26, 2021

Many publishers have already removed AMP pages so maybe it is time more try?

Forum discussion at Twitter.