In a YouTube video, Google’s Search Advocate, Daniel Waisberg, offers valuable tips on quickly spotting and analyzing the reasons for a decline in Google Search traffic.
The timing of this informative guide is perfect, as Google just wrapped up its March 2023 core algorithm update. Many people are now evaluating its impact on their websites.
If you’re trying to figure out how the update has affected your site, the Search Console Performance report is an excellent starting point.
Waisberg demonstrates how, when combined with Google Trends, the Search Console Performance report can help you investigate shifts in traffic patterns.
There can be several reasons for a drop in organic traffic. Waisberg highlights these main causes:
The Search Console Performance report is an effective tool for understanding traffic fluctuations.
To access the Performance report in Google Search Console, follow these simple steps:
You’ll now see the Performance report for your selected property, displaying data such as total clicks, impressions, average click-through rate (CTR), and average position for your website.
Waisberg suggests several ways to analyze the data:
Google Trends provides insights into web, image, news, shopping, and YouTube search trends.
Waisberg recommends using it to:
Understanding the reasons behind Google Search traffic drops is crucial. Using the Search Console Performance report and Google Trends, you can identify and analyze the causes of these drops, helping you stay ahead of industry trends and maintain your online presence.
In his next video, Waisberg will explore more ways to analyze search performance, including using a bubble chart.
Featured Image: Screenshot from YouTube, March 2023.
Source: YouTube
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