Google has announced new requirements for bulk email senders to reduce spam and make inboxes more secure.
The new policies will take effect in February 2024 and are aimed at companies and organizations that send large volumes of emails.
The new requirements focus on email authentication, easy unsubscription from mailing lists, and limitations on overall spam rates.
Here’s what businesses and email marketers need to know about the changes.
Starting in February 2024, Google will require senders of over 5,000 emails per day to Gmail inboxes to follow these practices:
Google believes these “tune-up” measures represent basic email hygiene, noting many reputable senders already follow these practices.
Google plans to provide implementation guidance for those needing assistance in the months leading up to enforcement.
These changes underline the urgent need to authenticate emails using established standards.
Additionally, you must stay under a clear spam rate threshold and provide an easy way for recipients to unsubscribe.
If you have an email list with over 5,000 recipients, you should get familiar with these new requirements and take steps to meet them before February.
A few tips to stay compliant include:
Following these practices is still recommended if your email list is under 5,000 recipients.
While not solving every email security issue, these new Gmail defenses should reduce spam and abuse.
In addition, the requirements follow open Internet standards, which means the benefits extend to different email providers.
Adopting the required practices will ensure you continue to thrive as email marketing evolves.
Featured Image: T. Schneider/Shutterstock
Google’s John Mueller says the Search team is “explicitly evaluating” how to reward sites that…
Google revealed details of two new crawlers that are optimized for scraping image and video…
Here is a recap of what happened in the search forums today, through the eyes…
YouTube unveiled four new content and ad offerings at its 13th annual Brandcast at David…
What Is Direct Traffic in Google Analytics? Direct traffic in Google Analytics 4 (GA4) refers to…
Google looks like it will discontinue the direct ordering option with the Order with Google…
This website uses cookies.
Leave a Comment