Google has updated the title it uses for real time analytics in Universal Analytics 3 to read “in the last 5 minutes.” Previously this section was titled “right now” but with Google Analytics 4 rolling out, Google wanted to make the title more specific to what both are actually displaying.
In the last 5 minutes. Google’s title for the real time metrics was updated to say “in the last 5 minutes” to more accurately describe what UA3’s real time metrics actually displayed. Here is a screenshot of the new title:
Previously, it looked more like this saying “right now” – which is not really right now but in the last 5 minutes.
Why the change. We believe Google made this change in order to help communicate why UA3 real time metrics are different from GA4 real time metrics. UA3 real time metrics are based off the last five minutes whereas GA4 real time metrics are based off the last thirty minutes.
Why we care. When you see this change, don’t worry, you are not alone – we are all seeing this title change. But rest assured, the metrics in real time Universal Analytics 3 have not changed. Google is just making it crystal clear that UA3 is measuring the past 5 minutes and GA4 is measuring the past 30 minutes.
Keep in mind, both UA3 and GA4 also measure traffic differently – so even if they both looked at the past 5 minutes, it would show different numbers.
So one of them is a lot of SEOs right now, and a lot of…
Here is a recap of what happened in the search forums today, through the eyes…
Navigating the world of Instagram posting involves many considerations, but one crucial aspect is timing…
I am deeply sad to report that Mark Irvine passed away unexpectedly last night. Mark…
Google AdSense has removed reference to your privacy policy as a place to withdraw consent.…
One of the big worries for Google investors was the cost of running AI to…
This website uses cookies.
Leave a Comment