Ginny Marvin, the Google Ads Liaison, said the Google Ads team has updated its additional best practices for Performance Max help document with more details on how final URL expansion works in this context. This was supposedly added within the past few weeks.
Ginny added these additions were added mostly based on questions asked on social – so clarify any of those questions.
Here is what was added:
Here is the confirmation tweet from Google:
Yes, we’ve added more about how final URL expansion works in this context, largely as a result of the questions asked here, so thank you.
We’ll continue to update & add clarifications to Help Center pages, particularly as Performance Max evolves.
— AdsLiaison (@adsliaison) May 3, 2022
Forum discussion at Twitter.
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