Google’s annual report of top search trends is available, including all new categories not seen in previous years.
Google publishes data on the top trending searches every year, which is attractive on its own, but you may ask, “What can I do with this information?”
In addition to satisfying general curiosity, Google’s annual recap of the year’s top trending searches offers dozens of ideas for content publishers.
Each year I like to zero in on the categories that are most relevant from an SEO perspective, such as the “how to” and “near me” queries that offer insight into what searchers need help with.
I believe that information is more actionable for marketers than knowing Johnny Depp is the top trending person in Google in 2022, for example.
This year, Google’s report on top searches is even more helpful, with a whole hub dedicated to local searches. Type in a US city or zip code, and Google will highlight the top trends in that area.
Here’s a look at several notable sections of Google’s top search trends report.
Creating content that answers peoples’ questions is SEO 101, so we’ll start with inspiration for your next “how to” articles.
Google’s list of top trending “near me” searches shows there’s still significant demand for personal protective equipment and at-home testing kids.
However, an uptick in searches for concerts indicates people were more eager to go out among crowds this year.
This year Google created a micro-site dedicated to top trending local searches in 2022.
You can explore trends by either entering the name of a US city or clicking around on a map.
In addition to giving a list of the top 10 searches in major cities, Google highlights anything particularly unique about the city’s search trends.
Here’s an example showing the top local search trends in Miami:
This is just a curated selection of the year’s top searches,
There’s much more to discover in Google’s Year In Search and Year In Local Search mini-sites.
Google has also put together a video recap of the year in search, which you can see below:
Featured Image: Screenshot from about.google/stories/local-year-in-search-2022/, December 2022.
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