As a premier search engine, Google matches web pages to your search terms accurately and efficiently. It can return millions of results in less than a second.
Sometimes, users need to filter through thousands of SERPs for the information they need. Google has since offered search operators to help users narrow down their search results.
Search operators are a type of advanced search method. You can use search operators to filter your search results by title, file type, and more.
A site search involves using Google to search through one domain. When you perform a site search, you instruct Google to return results from one website, not the entire Internet.
To perform a site search, add ‘site:’ in front of the URL of the site you want to search (“site: www.domain.com.”)
Site search is a type of search operator. Search operators are helpful for general users and experienced search marketers.
You can combine multiple operators to modify your results further.
You can use search operators to:
Site searches require a simple modification to a standard Google search.
You can do a site search on Google in a few steps:
Google will return a list of URLs from the domain you specified:
You can further filter your results using any of the modifiers listed above.
A site search is a great first step to analyzing your site content. You can filter through your website’s URLs for a specific keyword, or even use site searches to filter through subdomains, like a blog.
You can review each URL one-by-one, or analyze your content in detail with a content auditing tool. These tools analyze all of the content on your website (including subfolders and domains) for important SEO aspects like metadata, headings, and keywords.
The Content Audit tool uses the Content Analyzer to review pages of each subfolder you specify. You’ll be able to check essential metrics for each subfolder’s URLs, like total clicks, total impressions, and any related search queries.
The tool also analyzes the URL’s content, indicating if the page’s metadata, headings, or body content needs improvement.
To get started with the Content Audit tool:
Site searches are a better way to navigate the internet or to analyze content on a specific website.
There are more types of modifiers that can help filter your search results into the most useful ones. Explore the complete guide to search operators for in-depth instructions to modifying your searches.
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