Back in July, we launched a peer-to-peer campaign to help site owners get actionable site improvement advice from top industry experts.
With 77 participants and eight pros willing to share their knowledge and expertise, we picked one lucky winner who got all the perks.
The first campaign mainly touched upon technical SEO factors. But for the second episode, we chose a different approach.
Content is the commodity that users come to a site for and it’s one of the primary substances Google bases its rankings on.
So we felt that this time we should laser-focus on content-driven strategies, giving tips on how the site can fine-tune its content structure, organization, and the content itself to improve not just rankings but the overall user experience.
UPchieve is a non-profit organization that runs an online platform for helping students excel at their academics.
Through free tutoring, college counseling, and user-friendly digital tools, UPchieve aims to help students successfully finish high school and enter higher educational institutions – all to democratize access to education and academic support, as well as positively influence upward mobility.
Their website is run on Squarespace and mainly targets the US audience. It’s fairly clean and it ranks at the top of the SERPs for all branded keywords.
Here is a glimpse into how UPchieve’s site performance looked like at the start of the campaign:
Since there were no major technical issues that were dramatically hindering UPchieve’s performance, our experts shared ideas for building upon what they already have by working on their existing content.
Sally Newman reviewed UPchieve’s site and delved into Semrush’s Site Audit, Keyword Gap, and Keyword Magic Tool to get insights for offering quick improvement suggestions for UPchieve’s pages’ performance.
In the video below Sally demonstrates how to:
Connect with Sally Newman on Twitter and LinkedIn.
Marion Leadbetter shares how to leverage SEO insights for creating a more targeted content strategy based on existing pages.
The video below unwraps Marion’s tips on how to:
Connect with Marion Leadbetter on Twitter and LinkedIn.
Nikki Halliwell runs a comprehensive website audit, pinpointing very simple steps that can help UPchieve’s content rank better across Google’s SERPs.
Watch the video below to see Nikki address the easiest ways to polish UPchieve’s site:
Connect with Nikki Halliwell on Twitter and LinkedIn.
Watch Celeste Lili’s video to see how she uses the Site Audit, Backlink Audit, and On Page SEO Checker tools to discover ways to boost site authority and spot missing opportunities:
Connect with Celeste Lili on Twitter and LinkedIn.
Tamara Sykes uses the Site Audit, Position Tracking, and On Page SEO Checker tools to get some insights on how to better reach UPchieve’s ideal audience and spot any missed content opportunities.
By taking a look at Tamara’s video you will get ideas for:
Connect with Tamara Sykes on Twitter and LinkedIn.
Lucy Dodds reveals how to follow your audiences’ user journey and make sure you have content for different stages of the funnel.
Lucy’s video covers:
Connect with Lucy Dodds on Twitter and LinkedIn.
Sometimes it’s the small website and content tweaks that can make a difference. And our experts shared their knowledge and insights to give UPchieve some actionable and quick tips for maximizing its site performance.
On-target content is probably the biggest driver of organic visibility so make sure to go through some of our best pieces on all things content to build a stronger content strategy and get the most out of your efforts:
We hope you’re enjoying our “Learn from the best” series. (Pst, this is not the finale!)
If you want to have your site reviewed by top SEO and digital marketing experts, make sure to drop the site’s link to our LinkedIn and Twitter pages. We will continue running this campaign, so you may be the next lucky winner!
*Disclaimer: All the expert recommendations mentioned in this post are mere suggestions. As every site and market are different, we do not advise you to blindly implement our experts’ ideas on your site.
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