Are you looking to expand your SEO and content marketing teams in 2023?
Three in four employers report difficulty finding the talent they need, but don’t worry – we can help you secure the qualified candidates you’re looking for.
So, how can you rethink your recruiting strategy to attract, hire, and retain top SEO and marketing talent?
In this candidate-driven landscape, the key is ensuring that you’re offering the benefits today’s digital marketers value most.
On November 2, I moderated a webinar with Shannon Vize, Content Strategy Lead at Conductor, and Tara Fitzgerald, Total Rewards Manager at Conductor.
Vize and Fitzgerald showed how you can set your digital marketing team up for success next year through a winning recruitment and retention strategy.
Here is a summary of the webinar. To access the entire presentation, complete the form.
Sometimes, it can be challenging to determine if candidates possess the necessary skill sets when hiring a content marketer or SEO specialist.
One way to attract more qualified applicants to your postings is by digging into the specifics of the role.
The most common skills for SEO are:
The most common skills for content marketers are:
If you’re beginning to build your SEO and content team, lean into your internal recruiting or hiring agency.
As more business leaders recognize SEO as an essential channel that drives high-quality, high-converting traffic, more companies will hire these specialists as we move into 2023.
There’s a significant increase in the search for hybrid and remote jobs, which underlines the importance of workplace flexibility and workplace environments.
The data below shows national averages, however, salaries will vary depending on the job description, what industry your company’s in, and the size or revenue of your current organization.
Average Salary Compensation Benchmarks For 2023
|
SEO Position |
Early | Mid |
Late |
| SEO Specialist | $37,000 | $49,000 | $67,000 |
| SEO Analyst | $39,000 | $50,000 | $71,000 |
| SEO Manager | $50,000 | $73,000 | $108,000 |
| SEO Director | $70,000 | $95,000 | $139,000 |
|
Content Position |
Early | Mid |
Late |
| Copywriter | $39,000 | $55,000 | $78,000 |
| Content Marketing Strategist | $44,000 | $64,000 | $102,000 |
| Content Marketing Manager* | $49,000 | $75,000 | $104,000 |
| Director Of Content | $50,000 | $90,000 | $146,000 |
* On average
The location also still plays a vital role in compensation.
[Know the hotspots for premium compensation] Instantly access the webinar →
The work environment is critical, and business leaders should weigh the impact that their organizational plans could have on retention rates and how much it will cost to replace key talent.
Know what your talent values the most.
Here are the top reasons why people choose to work for their current organization:
You can navigate implementing something new by considering your team’s culture and demographic fit by knowing what they value most.
[Learn what people are searching for] Instantly access the webinar →
Here’s the presentation:
Join iQuanti’s Vishal Maru, VP of Digital Solutions and Shaubhik Ray, Senior Director of Digital Analytics, as well as Tealium’s Josh Wolf, Director of Partner Solutions Consulting, as they discuss the implications, pros, and cons of the leading MarTech platforms.
Image Credits
Featured Image: Paulo Bobita/Search Engine Journal
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