According to Google, your bounce rate can increase by 123% if your page load speed increases from 1 second to 10 seconds.
Luckily, the tech giant has since offered a suite of valuable tools to help you improve your page load speed and overall user experience. One such tool is Google Lighthouse.
Google Lighthouse is a free tool designed to help improve website performance. It’s open-source software so that anyone can use it on any webpage.
The tool audits the accessibility and SEO of your webpage, with a particular focus on core web vitals.
Core Web Vitals are a set of metrics Google developed to measure web pages’ page speed and overall user experience. In 2021, Google introduced the Core Web Vitals algorithm update that measures a website’s Core Web Vitals metrics.
These metrics have become increasingly important for website owners that want to provide a good user experience and rank higher on Google.
The three key Core Web Vitals are:
Recommended reading: Core Web Vitals: A Guide to Improving Page Speed
You can measure your Core Web Vitals using Google Lighthouse. The tool audits your site based on the average device and connection a user has. However, you can specify the device and relationship you want the tool to emulate for your tests. The results from these tests will help you know which stages of page load you need to optimize to provide a good user experience.
You can run Google Lighthouse with the Chrome browser (in the Devtools) or as a Chrome extension.
After running the audit of your webpage, Lighthouse will generate a report on 5 different areas:
In your Chrome browser, you can run a Google Lighthouse audit from the Chrome Devtools.
To access it, you will need to:
To access Lighthouse with Chrome Devtools, try these 3 steps:
In addition to Lighthouse, Google also offers another auditing tool, the PageSpeed Insights tool. This tool scores your webpage’s speed and provides a list of improvements.
Both tools audit similar aspects of your webpage, including page speed and Core Web Vitals. However, Page Speed Insights only focuses on improving your webpage’s speed, while Lighthouse covers multiple aspects of your webpage.
We advise using both tools to improve your page speed and Core Web Vitals metrics.
To use PageSpeed Insights, you need to:
When it comes to tracking your Core Web Vitals, the more information you have, the better. You can always pair the data you gather from Lighthouse, Page Speed Insights, and other Google tools with third-party auditing apps.
The Site Audit tool audits your site’s technical SEO, including site speed and performance. The Core Web Vitals thematic report displays your Lighthouse data in an easy-to-read format including a list of analyzed pages. You can edit the list directly to add or remove pages for a new score.
For a general overview of your site’s performance, select the Site Performance thematic report from the Site Audit overview report:
This thematic report provides an overall site performance score, as well as the average page load speed:
You can use the Performance Issues table to review any site issues currently impacting your site performance. Select Learn more to read more about each issue and how to fix it.
To get started with the Site Audit tool:
Recommended reading: 2021 Core Web Vitals Update: Assessing the Initial Impact
Page speed is as important to Google as it is to your users. Poor page load speed can hurt your bounce rate and, to an extent, how you rank organically.
Google Lighthouse helps you audit web pages and identify specific areas to improve your page load speed and overall user experience. Pair Lighthouse with Google’s other Devtools or similar site auditing apps for a comprehensive review of your site’s performance.
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