Product Reviews Linking To Multiple Sellers May Get Boost

Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one.

Kent confirmed this on Twitter in response to a question about Google’s documentation on how to write high-quality product reviews.

There’s a line in the document that reads:

“Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.”

Does that mean a website is disadvantaged if it only links to one seller?

Kent says yes, linking to only one merchant would put the site at a disadvantage.

A product review page linking to multiple sellers could get a ranking boost if all else were equal.

Yes. If there were two great sites with similarly great content, the one with reviews linking to multiple providers might get a small boost. But more often is the content quality will be different and dominate.

— Alan Kent (@akent99) January 10, 2023

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