In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking at a new piece of software for partner management. Then in part three, we go into pricing your services, and in part four, we talk about human resources. In part five, we talk about Google algorithm updates.
He said in the old days of SEO, it was live and die by these Google algorithm updates. With reputation management, it is about managing the first ten to twenty results, and it is about doing SEO for not just your site but other sites you don’t manage.
They take a data-centric approach to Google algorithms. They basically look at the search results for the competing search results. Then they try to replicate those results based on what Google tends to rank for those queries. Then you find a pattern, and then you try to repeat that pattern.
Reputation management aims to build a search result set that Google wants to show, people want to see, and your clients approve of. And that type of content is things you own, earned media, profiles, and it tends to be all very deliberate.
For more on Sam Michelson, visit Five Blocks and find him on LinkedIn.
You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I interviews. I do have a nice lineup of interviews scheduled with SEOs and SEMS, many of which you don’t want to miss – and I promise to continue to make these vlogs better over time. If you want to be interviewed, please fill out this form with your details.
Forum discussion at YouTube.
Google’s Search Advocate John Mueller recently addressed the SEO community’s concerns about site recovery after…
Here is a recap of what happened in the search forums today, through the eyes…
Google’s SearchLiaison confirmed that Google’s site reputation abuse update started on Monday May 6th. Many…
This post was sponsored by Fiverr Pro. The opinions expressed in this article are the…
A report based on independently verified accounts notes that Apple’s Safari 18 will come with…
Looking to increase the impact of your blogging strategy? Wondering what separates the top blogs…
This website uses cookies.
Leave a Comment