It’s common for marketers to target individual keywords when creating and optimizing content. Still, topic clusters are an even more powerful way to do keyword research.
With topic clustering, you can get results from the individual terms you target plus build a robust collection of relevant, associated keywords to drive more traffic to your website.
On January 25, I moderated a webinar with Dave Snyder, CEO and Founder at CopyPress, and Sabrina Hipps, VP of Partner Development. They demonstrated how to build a better keyword universe for your marketing efforts.
Here’s a summary of the webinar. To access the entire presentation, complete the form.
Search-focused content production is still primarily focused on “traditional keyword research,” or “linear keyword research,” which includes:
As you can see, traditional or linear keyword research typically focuses on singular keywords. It doesn’t focus on things holistically, and it doesn’t focus on user intent.
Taking a clustered approach towards related words could lead to something worth the expense of adding to your content.
Topic clustering:
[Find out how clustering differs from linear keyword research] Instantly access the webinar →
There are advanced machine learning programs out there that can speed up your workflow, as well as manual methods you can try.
This approach will be somewhat labor intensive, but if you’re doing 10 or 20 blog posts a month, it’s an effortless way to cluster your concepts and get better forecasting.
[Get the steps] Instantly access the webinar →
Avoid the scaling issues of SEO and topic clustering by using machine learning.
The model we use in our on-demand webinar uses a learning model similar to what Netflix uses to help people find new movies and shows comparable to what they’ve previously watched.
[See how it works] Instantly access the webinar →
The high-tech approach to topic clustering saves time and frees up internal resources, especially in the long term.
Here’s the presentation:
Ali Habibzadeh, CTO at Lumar, and Ashley Berman Hale, VP of Professional Services at Lumar, will discuss innovative ways to help your website succeed in search, while giving your visitors a top-notch user experience.
Image Credits:
Featured Image: Paulo Bobita/Search Engine Journal
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