You want your online business to thrive. One of the best ways to do this is to establish website authority – and the key to successful authority building is to increase trust with your audience.
With the rise of AI tools, you must publish high-quality content that stands out from your competition, who may be using tools like ChatGPT.
On March 15, I moderated a webinar with Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress.
Hipps and Rivera demonstrated how content promotion, link building, and authentic subject matter expertise could help you rank higher on SERPs and elevate your online authority.
Here’s a summary of the webinar. To access the entire presentation, complete the form.
In the world of content creation, where good content creators are showing their expertise, there are certain key things AI can’t do.
The counter to AI content is unique content that shows this truth, expertise, and first-hand experience.
[Learn how this helps build your authority] Instantly access the webinar →
High-quality content encompasses everything from accuracy and mistake-free writing to clearly displaying expertise.
In many cases, low-quality content, or posts with false information and repetitive issues, can lead to being devalued on SERPs or accidentally containing duplicate content.
The Issue: To combat low-quality SERPs, Google seeks first-hand experience.
The Solution: Invite a subject matter expert to review the content, check for factual inaccuracies, and add that extra layer of expertise to the content.
The Issue: It’s important to recognize that the ability to write is not synonymous with expertise; just because someone can write doesn’t mean they are accurate or a subject matter expert.
The Solution: Try pairing a subject matter expert with a strong writer who can interview and interject quotes helps build better content.
The Issue: Sometimes, you may not have the in-house subject matter experts you need for a piece of content.
The Solution: Conduct outreach to gather expertise to boost your content quality. First, consider what your audience wants to know. Then, generate three to ten questions to ask a professional.
[Learn a tactic that works] Instantly access the webinar →
The Issue: Where do you find the professionals you need to interview for your next piece of high-expertise content?
The Solution: With so many experts creating on social media, it’s a great platform to leverage. Here are essential outreach steps you can do:
Doing this can also be considered link-building in another sense. Because link building is marketing, and marketing is about building relationships.
Combining outreach efforts with the Nexus approach helps you create relationships and connections beyond just the link.
[Learn what the Nexus approach is] Instantly access the webinar →
One way to increase brand queries is through influencers, knowledge panel (which becomes part of a brand’s search results), and mentions.
To increase mentions:
[BONUS: Get a step-by-step branded keyword strategy] Instantly access the webinar →
At the end of the day, when you publish unique, relevant, and authoritative content, it gets referenced and cited by others.
Here’s the presentation:
Join Malin Blomberg, CEO of Bidbrain and Google Shopping expert, as she shares the best hacks for digital marketers and ecommerce business owners to maximize conversion value.
Image Credits:
Featured Image: Paulo Bobita/Search Engine Journal
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