It’s essential to understand your customer’s behavior, especially when running a new website. The more you know about your visitors’ interactions with your site, the better you can match their search intent and earn more visits.
Most web administrators use a web analytics tool like Google Analytics to track their website’s traffic. Google Analytics remains a popular tool because it’s both free and incredibly detailed, with plenty of capability to track important web metrics.
One such metric is the “session.” Let’s take a closer look at sessions and how they work.
Google defines a session as “the period of time a user is active on your site or app. […] If a user is inactive for 30 minutes or more, any future activity is attributed to a new session. Users that leave your site and return within 30 minutes are counted as part of the original session.”
A session collects every interaction a user makes on your website within a certain time frame, including the number of pages the user visited or how much time the user spent on each page.
Sessions start when a user lands on your website and, by default, end when the user leaves your site or after 30 minutes of inactivity. If a user stays on your website but doesn’t interact with it for more than 30 minutes, they’re considered inactive.
If the same user visits your page in the morning and later again at night, that counts as two sessions. If they visit your website ten different times a week, it will count as ten different sessions.
In short, the same user can have multiple sessions in a single period, and each session can record multiple user interactions. User interactions include page views and transactions.
Recommended Reading: The Beginner’s Definitive Guide to Google Analytics
Google Analytics uses cookies to collect and store visitor data. These cookies can track a user’s behavior, interests, and traffic journey.
With cookies, Google Analytics can identify users’ interactions within a session if they are using the same browser and device. If a user visits one of your pages on another window with the same browser and device, Google Analytics will still count it as one session.
To filter sessions, select Acquisition from the left-hand menu, then All Traffic. Google Analytics allows you to view the total number of sessions by channel, treemaps, source/medium, and referrals.
Select Source/Medium to see your top traffic sources and how well each source performs.
Each session has an expiry time and can end in three ways:
To see how many sessions your site earned in a set period:
By default, Google Analytics will give you data from the last seven days, so you’ll need to change the time frame using the feature at the top right of the page.
You can view data from the first day you set up the tool on your website to the current date. You can also compare the number of sessions year-over-year or within specific periods.
By default, sessions expire after 30 minutes of inactivity. However, you can change the time limit for your sessions. Sessions can be as short as one minute, or as long as four hours.
When selecting a new session length, consider your website and industry type. Google offers some suggestions to help you get started:
If you decide to change the timeout settings, keep in mind that the modification will only affect future data.
To change timeout settings:
Under Timeout Handling, use the controls to set Session timeout. Select Apply:
A pageview occurs anytime a user’s browser accesses a page on your website. It represents the number of times users click a specific URL. However, a single session can record multiple page views that take place while a visitor is on your site.
For example, when a user visits your website and clicks on two pages, Google records that two page views occurred in one session. If the same user revisits the website days later and browses two more pages, Google sees one new session and four total pageviews.
The Organic Traffic Insights tool gathers search data for your domain’s top landing pages into one easy-access dashboard. The tool displays Google Analytics metrics for the top landing pages on your domain. These metrics include total Users, New Users, Sessions, Pages/Sessions, Avg. Sessions Duration, Bounce Rate, and Goal Completions.
The Organic Traffic Insights tool can also provide data on the “not provided” keywords that Google Analytics can’t report on.
Combining data from three powerful sources means access to accurate data that can help you improve your SERP rankings and user experience.
To use the tool, find Organic Traffic Insights under Keyword Research in the left-hand menu:
You’ll need to have a project created to use the tool. If you don’t have a project, set one up by selecting the Add new project button at the top right of the screen:
Create a new project for your website. Open the Organic Traffic Insights tool and select Set up.
The tool will prompt you to connect your Google Analytics account:
Once set up, the tool can grab metrics for each of your landing pages:
Analyze Bounce Rate, Sessions, and More
with the Organic Traffic Insights Tool
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