YouTube is making immediate changes to its ad policy, allowing creators to monetize content that contains a moderate amount of profanity.
The update, effective March 7, comes after creators raised concerns that YouTube’s profanity policy was stricter than intended.
In November 2022, YouTube updated its advertiser-friendly content guidelines, prohibiting swear words within the first seven seconds of a video.
If a video began with strong language, such as the f-word, it would have been ineligible to earn ad revenue.
If moderate profanity had been used throughout the video, it would have only been able to earn limited ad revenue.
The policy caused concern among creators who felt it was too strict and adversely impacted their monthly earnings.
YouTube is responding to those concerns and making the following changes:
YouTube clarifies that moderate or strong profanity in background music, backing tracks, or intro/outro music can now earn full ad revenue.
You can see specific examples of what YouTube defines as moderate and stronger profanity in its Help Center article.
Videos impacted by the November update will be re-reviewed by March 10.
However, videos may remain demonetized if they violate other Advertiser-friendly content guidelines.
The changes to YouTube’s ad policy provide more flexibility for creators looking to monetize their brand-safe content.
By relaxing its policy on profanity, YouTube is giving creators more leeway while maintaining its advertiser-friendly content guidelines.
Additionally, YouTube’s re-review of videos means creators may now be eligible to earn ad revenue on previously demonetized content.
Featured Image: Nicoleta Ionescu/Shutterstock
Source: YouTube
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