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Earlier this week, Google Ads announced that it would no longer allow the creation of Expanded Text Ads (ETAs) after June 2022.We’ve asked some of the industry experts to weigh in with their thoughts on the changes and what advertisers…

Google has announced that it will no longer allow Expanded Text Ads, also known as ETAs, to be created starting June 30, 2022.This announcement comes after having transitioned the default ad creation type in the UI from ETAs to Responsive…

It’s no secret that mobile activity has surpassed desktop in many markets. That’s why the user experience is crucial to any business’s success.Google originally announced its lead form extensions in 2019, but recently made updates to…

It’s no secret that mobile activity has surpassed desktop in many markets. That’s why the user experience is crucial to any business’s success.Google originally announced its lead form extensions in 2019, but recently made updates to…

I used to run an ecommerce company that spent $40k monthly with Google and Microsoft Ads – primarily on search. And while I ran test after test to get prospecting-focused display ads to drive sales, it was all to no avail.Fast-forward to…

Regardless of whether you’re an established Amazon seller or just getting started, staying up-to-date on the latest changes with Amazon Ads is the key to hitting those big sales goals you have set.In this article, you’ll find a breakdown of…

Intent-based marketing takes into account the motivations and driving needs of the consumer, so you can be the best answer at that moment.Search is a great channel for intent-based marketing, given that the keywords searchers use in their…

Writing ad copy quickly becomes second nature to the experienced paid search marketer. It tends to be one of the easiest and most straightforward components to PPC structure and strategy: Ad Copy = Messaging.Got it.Yet, as our industry…

Google Ads has announced that impression share data can now be used to create custom columns.Previously, Google Ads had allowed average position to be included in custom columns but after sunsetting average position as a metric in 2019, it…

Repetitive tasks can take up an inordinate amount of time and energy for in-house PPC managers and drain the profits of an agency.One of the best ways to deal with these is to start automating these repetitive tasks using Google Ads…