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Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this…

Google Ads is among the most effective and complicated platforms in the world. With a complex PPC platform, how can you be sure you’re getting the best bang for your buck?  Something not often addressed is Google Ads’ dual aim of…

Measuring content performance in the ever-evolving world of digital marketing is a critical factor for success.Beyond the familiar metrics that have long-defined content…

Threads has introduced its own version of hashtags following weeks of testing. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by…

Having the right tools is crucial for agencies navigating the dynamic PPC landscape. In this article, I will provide an in-depth look at the top 10 tools that have been indispensable in the growth of my agency. These tools have…

Google Analytics 4 is introducing three new reports that allow you to analyze data seamlessly from your integrated 360 ad platforms: Campaign Manager 360 report: A pre-made ready report that demonstrates how well your CM360 campaigns…

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? This article will look at when there…

X has officially started rolling out its ChatGPT rival Grok to Premium+ subscribers. The “rebellious” chatbot, which was developed by xAI, is currently limited to U.S. users only but is expected to be expanded to more countries soon.…

Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables contextual programmatic demand for publishers serving limited ads and allows demand from:Google…

As Google evolves with new AI capabilities, SEO strategies must also adapt.  Here’s an overview of key trends and actionable tips to future-proof your presence in search results pages (SERPs).The evolving SERPs SERPs today are…