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Twitter intends to impose a $1,000 monthly verification fee on organizations but will exempt its top 500 advertisers and the 10,000 most-followed organizations with prior verification, as per an internal document acquired by The Times.…

In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey. In particular, men earn significantly more than women in senior positions.  Additionally, the…

Since ChatGPT launched, the debate around the “fair use” of public website content for AI training – and whether this is plagiarism – has raged. That debate has only gotten louder and more intense since OpenAI announced ChatGPT plugins…

Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. In partnership with Zefr, the third-party verification solution for Facebook Feed is…

Let’s set the record straight. Google News optimization is not only for news sites.  Any website which regularly invests in timely content can reach engaged audiences and drive quality traffic with a solid Google News SEO strategy. …

One of the best things about starting your own business is that you can set it up to reflect your values. As a leader, you set the stage for: How the company will operate. The types of people you will hire. The clients you…

Microsoft has announced plans to introduce ads within the AI-powered Bing chat experience. This is a significant move, as Bing chat has been an ad-free platform up until now. In a blog post, Microsoft explains why it’s making this change.…

In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety Report. What Is The Ads Transparency…

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey.  Why we care. Search marketing is an attractive and satisfying career choice…

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. More than knowing the latest trends, we must continually assess: Where this target audience is. (What platforms are…