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Technology news publisher The Verge has published a 600-word article filled with ChatGPT content and a heavy dose of sarcasm that has been outranking more in-depth, well-research and arguably more helpful content written by humans at…

Instagram unveiled two new ad products to offer businesses additional avenues for discovery and increased visibility – Reminder Ads and Search Result Ads. Reminder Ads. Instagram collaborated with brands like Starz to experiment with a…

In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you should be most confident at securing…

I had a financial accounting professor back in college who refused to give an “A” on an exam, even if you got all the answers right if the way you got to the answer did not align with her methodology.  For her, it was less about right…

Microsoft has unveiled a new approach to search advertising that aims to help businesses more effectively reach their target audiences in the retail media space. This innovative category-based targeting solution aims to address the…

Microsoft has just announced a non-targeting solution to help brands to leverage keywords without the constraints of traditional keyword targeting. The approach aims to maximize reach and performance for advertisers while simultaneously…

Google Search Console to show event rich results errors for missing locations 2022: Google Search Console’s rich results report could now show you more warnings for event structured data markup if the event is missing a location.…

Determining how much you should be compensated can be challenging, awkward, and sometimes even intimidating, as it requires balancing personal expectations with industry standards and organizational constraints. However, a recent PPC…

Google opened its Bard waitlist today. Hopefully, you get access soon. While you wait, you can get a taste of how Bard works and behaves. Let’s have a look at what those in the search community – and beyond – are seeing and sharing in…

As reports circulate that AI research lab OpenAI uses news stories from media outlets like the Wall Street Journal and CNN to train its ChatGPT chatbot, an even greater challenge emerges: How do media outlets retain traffic, revenue and…