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Google announced the launch of ‘Google for Creators’ today in a post on The Keyword blog and on Twitter.Creator Advocate Paul Bakaus said, “Creators deserve a program that is all about *their* success, and focuses on control, ownership,…

With every website, there is always a greater opportunity to optimize than there is time or resources to implement.Businesses of all sizes must be able to effectively prioritize focus, energy, and expense towards areas that have the most…

Since the arrival of GPT-3, content generators have multiplied the use cases for SEO. It seems a bi-monthly update to review the new progress in the field of language models is in order.First of all, at the end of 2021, the very large…

Got a solid blogging strategy? I’m here to challenge it.Don’t have one? Keep reading.Developing the right blogging strategy – and optimizing it regularly – is essential.Here’s why: You need a strategy for efficiency. But when the strategy…

Get Qualitative & Quantitative DataSurveys can help you uncover a range of useful data on your current and target customers. They can include anything you want to know, from usage habits, location, and demographics, to personal or…

When it comes to marketing in the travel industry, content is everything.From entertaining travel vlogs created by influencers to blog posts sharing unique insight into destinations, having a killer content strategy is the best way to be…

We’ve long heard the importance of creating a mobile-friendly website for enhancing your user’s experience and improving your SEO efforts. Even so, we often think of mobile-friendliness in terms of ensuring your webpages appropriately…

Your product or service isn’t one-size-fits-all, so shouldn’t your content be dynamic, too?The best websites convince potential customers to continue their journey and ultimately convert with high-quality, conversion-friendly, personalized…

The importance of content as a Google ranking factor is inarguable — enterprise SEO and content are inextricably linked, and you cannot rank a page without content.But long gone are the days of slapping a page with the right keywords up and…

One of the most effective ways to connect with your audience is to weave trending topics throughout your editorial and social media calendar.Not everything you publish has to be related to a current event but using trending topics…