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The concept of search intent and the recommendation that marketers pay close attention to it when targeting organic keywords is well established in SEO. But while a lot of SEO writing has described search intent (for example, these two…

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, B2B sales cycles are lengthier and…

With a total of 580 ChatGPT plugins, OpenAI aims to bring the total in the plugin store to 1,000. We just zoomed past 500 ChatGPT plugins. Next up, 1000! 🚀 What is your favorite plugin? I am personally enjoying all the chart / diagram…

In A Beginner’s Guide To YouTube Marketing, I explained YouTube marketing and provided examples of videos that produced the best content marketing results. You’ve also learned the benefits of YouTube marketing and the types of marketing…

Creating content is not easy; it takes work and a lot of time. And if you’re not a full-time creator, you probably don’t have the time and resources to focus all your energy on content creation. So, if you haven’t experimented with…

As a law firm owner, wouldn’t you like your video marketing to get clients buzzing? Believe it or not, law firm content doesn’t have to be boring – and in fact, it shouldn’t be. There are many unique and creative ways to use video marketing…

YouTube, the second most visited website in the world, has changed how we consume content and created a huge marketing opportunity for brands. But how does YouTube marketing work, and how effective is it as a marketing channel? In this…

There’s no doubt that local marketing is becoming increasingly more competitive. To outpace competitors and engage with local customers, especially when you’re a national brand, it helps to incorporate a more well-rounded approach to…

Quality content has reigned supreme in the SEO space for quite some time – but is it still king in modern marketing? Can content still make or break your SEO strategy? If so, how do you keep your content up-to-date when search algorithms…

Looking for new ways to update your content marketing and SEO strategy? Is uncovering which marketing channels to prioritize for maximum performance and ROI this year oddly challenging? If you’re pressured to increase output under decreased…