Scott Adams 204 posts 0 comments

The digital market is volatile and ever-changing. Everyone is competing for popular keywords, and artificial intelligence is changing content creation. It can be a bit daunting, especially if you’re new to content writing. So, how can you…

Stephen Covey, the motivational educator who wrote “The 7 Habits of Highly Effective People,” says, “Trust is the highest form of human motivation.” As writers, trust is your greatest asset. Your reputation is merely a representation of our…

Marketers have used videos since the 1940s, but the term “video marketing” has gained momentum in the last decade. Google’s purchase of YouTube in 2006 can be considered a critical turning point in the growth of video marketing. Video…

With people online more than ever before, interactive content marketing is your best bet to boost engagement and grow your audience. Many savvy businesses have a content marketing strategy, so it’s important to think of ways to make your…

A Contact Us page is essential to building a brand’s website as it allows visitors to contact you easily without leaving their browser. They also give you the opportunity to capture leads and improve customer service. Generally, visitors…

Content is the backbone of marketing. Whether it’s a blog post filled with keywords designed to help you climb search engine rankings, or a radio commercial intended to attract new leads, content is the touchpoint between your audience and…

Here are five ways you can use Contentedge to streamline your workflow and step up your content strategy. 1. Get Complete Control Over Authoritative Long-Form Articles Written With AI & GPT-3 Content Long-form articles can often be the…

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems solid enough then, right? The truth is,…

Today’s consumers don’t just enjoy content personalization – they expect it. Yet, far too often, we think adding <firstname> to our email headlines is all it takes to personalize well. In this article, we’ll look at why…

Social media is a powerful tool for marketers. Unlike most forms of customer outreach and branding, it creates an opportunity to initiate and maintain a conversation with your targets.  This, in turn, lets you speak directly to them,…